Home      Case Study Dubai Wellness Resort

SMC undertook a detailed market analysis and concept study for a newly planned Wellness Resort in the UAE.

Our work involved a review of the main supply and demand factors that impact on this niche business sector, which also included an international benchmarking exercise.

It also involved the preparation of local and regional market research and benchmarking data.

The output of the assignment included a comprehensive business plan for the proposed business, including an investment appraisal.

The plan was used in a presentation to the very highest level of Government and formed the basis of an overall  master-planned  project  that has wider strategic importance.