Home      Case Study London Club
The London Club in Piccadilly is undoubtedly one of London's finest Private Members Health Clubs. Situated just two minutes from Piccadilly Circus, in the heart of London’s West End.

At over 3,500 M2, The London Club is one of the most established and comprehensive clubs in the city with a 30 year history.

SMC performed a strategic review of this business and prepared a new vision for the Club.

This involved a complete re-positioning strategy combining creative ideas on facilities, services, membership structure and operating strategy.

Our work also involved an in-depth analysis of the financial implications of the proposals and an assessment of the key risk and reward factors.