Home      Case Study Sanctuary Spa
The Sanctuary is a ladies only Day Spa, located in the heart of London’s Covent Garden.

Opened in 1977, it has gained the reputation of being London’s most famous ladies only Day Spa, attracting over 60,000 guests each year.

SMC was retained by The Sanctuary and its owner PZ Cussons, to assist  with the expansion of the Sanctuary "City Spa" concept.

Our work involved market research in the UK and the identification of key locations that best fitted the criteria for the business model.

We subsequently introduced and worked alongside a leading international property agency and assisted The Sanctuary to secure a number of prominent sites for this newly established business.