Home      Case Study Sporting Lisbon
SMC was retained by Sporting Clube de Portugal to assist them with an important assignment linked to their new stadium project for the Euro 2004 Championships.

Our work included developing a strategy for the creation of a new health and sports club to be built adjacent to the new stadium.

SMC also prepared an operational, commercial and facility plans for the transfer of Sporting’s many other sports clubs into the new stadium project.

The assignment also involved the successful search, negotiation and appointment of a reputable international operator for the private members Health Club component of the project.