Home      Case Study The Marker Hotel
SMC was retained by a private investment Group to undertake a market study and concept refinement assignment as part of the pre-opening programme for this upscale hotel in Dublin.

The current owners acquired the hotel half finished and SMC assisted them clarify the various operational opportunities available for the Spa & Health Club component.

The hotel formed part of a wider development that also included a luxury apartment complex.

Our work involved a review and critique of the existing design and layout of the proposed facilities, an in-depth review of the market and competitive environment, together with the preparation of the various conceptual solutions that best fitted the business.

We also prepared detailed financial statements for each option identified and clarified the various commercial risks and rewards associated with each option.

The hotel successfully opened in 2013.