Home      Case Study Thermal Spa Project, Switzerland

SMC was retained by a private investment Group to assess the viability of creating a new Thermal Spa Resort within a small thermal village in southern Switzerland.

Our work involved a review and critique of existing market research and development solutions and an evaluation of the potential conceptual options proposed for this specialist Medi-Spa project.

We worked within a wider professional team that also examined the social, political, environmental and economic impact of the project.

In undertaking this assignment, we also made a review of the specialised medical spa industry and provided the client with some clarification on the various types of offer that exist with benchmarks, together with some guidance of the critical success factors that influence a business of this kind.